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E-commerce platforms

Vietnamese consumers spend about VNĐ63 billion per day on Shopee, TikTok Shop and Lazada

Vietnamese consumers spend about VNĐ63 billion per day on Shopee, TikTok Shop and Lazada

Sales volume rose nearly 20 per cent to 1.138 million products.
Tech-driven shift expands OCOP market access

Tech-driven shift expands OCOP market access

From enhancing transparency in production processes to boosting sales on digital platforms, technology is not only reshaping traditional business models but also promoting a shift in the rural economy toward sustainable value-chain linkages.
Vietnamese spend nearly 3 billion on beauty products via e-commerce in 2025

Vietnamese spend nearly $3 billion on beauty products via e-commerce in 2025

Vietnamese consumers spent nearly VNĐ74.4 trillion (US$3 billion) on beauty and personal care products on e-commerce platforms in 2025.
Rising prices reshape Việt Nams e-commerce landscape

Rising prices reshape Việt Nam’s e-commerce landscape

According to YouNet ECI, total gross merchandise volume (GMV) across Shopee, TikTok Shop, Tiki and Lazada reached VNĐ458.2 trillion (US$17.6 billion) last year, marking a 26 per cent year-on-year gain.
TikTok Shop slightly outpaces Shopee during Lunar New Year shopping season

TikTok Shop slightly outpaces Shopee during Lunar New Year shopping season

Metric, an intelligent data integration and analytics platform, has just released online shopping indicators for the Tết (Lunar New Year) season, reporting impressive figures.
Vietnamese consumers prefer planned shopping during Tết season

Vietnamese consumers prefer planned shopping during Tết season

About 60 per cent of participants in a survey by Worldpanel by Numerator Vietnam said they would reduce expenses on non-essential products, reflecting a trend towards cautious and proactive consumption to balance the family budget.
Spring Fair 2026: the mountain-crossing journey of highland sellers

Spring Fair 2026: the mountain-crossing journey of highland sellers

The Pu Ta Leng Co-operative alone has directly sold around 140 tonnes of noodles, mainly through TikTok Shop.
E-commerce platforms urged to use automated filters to prevent spread of fakes

E-commerce platforms urged to use automated filters to prevent spread of fakes

Smuggling, trade fraud and counterfeit goods continued to grow more complex, larger in scale and wider in scope, particularly on e-commerce platforms and in cyberspace.
Digital promotions reshape Việt Nams e-commerce race

Digital promotions reshape Việt Nam’s e-commerce race

Vietnam E-commerce Association (Vecom) reported that about 70 per cent of Vietnamese consumers now shop online regularly, with annual growth of 22–27 per cent. This surge is expanding demand for essential goods alongside traditional best-sellers such as fashion, electronics and...
Draft Law on E-commerce approved

Draft Law on E-commerce approved

The draft law consists of 7 chapters and 55 articles, defining the rights and responsibilities of entities such as e-merchants online business individuals e-commerce platforms logistics, payment, advertising services providers and foreign organisations and enterprises with cross-border activities in Việt...
Foreign suppliers pay 328 million in taxes in first nine months

Foreign suppliers pay $328 million in taxes in first nine months

Data show the broader e-commerce tax intake – covering all domestic and foreign suppliers – reached VNĐ152 trillion ($5.63 billion) in the first nine months of 2025, up 64 per cent year-on-year.
Refund requests surge in e-commerce shopping

Refund requests surge in e-commerce shopping

The Vietnam Competition Commission received 144 complaints and suggestions from consumers in the e-commerce sector in the first nine months of this year.
Trade promotion fair for agricultural products and OCOP products opens

Trade promotion fair for agricultural products and OCOP products opens

The fair features 250 booths from 10 provinces and cities within Việt Nam and five provinces from the Lao People''s Democratic Republic.
Original Korean products to arrive soon on Việt Nams e-commerce platforms

Original Korean products to arrive soon on Việt Nam’s e-commerce platforms

Lazada''s strategy is to expand access to global brands through LazMall, the largest online shopping mall in Southeast Asia.
VN aims to digitalise OCOP programme for global reach

VN aims to digitalise OCOP programme for global reach

The OCOP programme has certified more than 17,000 products 3-5 star, more than 120 of which have received the top five-star rating.