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E-commerce platforms

Protecting consumers from risks in the digital space

Protecting consumers from risks in the digital space

Data from the National Competition Commission under the Ministry of Industry and Trade indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.
Many e-commerce guidance updated in new legal documents

Many e-commerce guidance updated in new legal documents

As e-commerce continues to expand, the consolidated regulations are expected to improve enforcement, enhance transparency and a more favourable business environment.
E-commerce boom faces logistics and cost pressures

E-commerce boom faces logistics and cost pressures

Beyond logistics, rising platform-related expenses are also placing growing pressure on online merchants.
E-commerce platforms under competition scrutiny

E-commerce platforms under competition scrutiny

The National Competition Commission said it would continue monitoring fee policies across the e-commerce sector and require platforms to ensure transparency, fairness and healthy competition while avoiding unreasonable burdens on sellers and consumers.
Ministry urges transparency as platforms raise seller fees

Ministry urges transparency as platforms raise seller fees

The Ministry of Industry and Trade urged major e-commerce platforms including Shopee and TikTok Shop to adopt transparent and reasonable pricing policies that avoid placing excessive pressure on sellers.
Việt Nam affirms its position on the ASEAN e-commerce map

Việt Nam affirms its position on the ASEAN e-commerce map

Indonesia remains the region’s largest market, although its growth is beginning to slow, while Việt Nam, the Philippines, Malaysia, and Thailand are emerging as some of the fastest-growing e-commerce markets in Southeast Asia.
Vietnamese consumers spend about VNĐ63 billion per day on Shopee, TikTok Shop and Lazada

Vietnamese consumers spend about VNĐ63 billion per day on Shopee, TikTok Shop and Lazada

Sales volume rose nearly 20 per cent to 1.138 million products.
Tech-driven shift expands OCOP market access

Tech-driven shift expands OCOP market access

From enhancing transparency in production processes to boosting sales on digital platforms, technology is not only reshaping traditional business models but also promoting a shift in the rural economy toward sustainable value-chain linkages.
Vietnamese spend nearly 3 billion on beauty products via e-commerce in 2025

Vietnamese spend nearly $3 billion on beauty products via e-commerce in 2025

Vietnamese consumers spent nearly VNĐ74.4 trillion (US$3 billion) on beauty and personal care products on e-commerce platforms in 2025.
Rising prices reshape Việt Nams e-commerce landscape

Rising prices reshape Việt Nam’s e-commerce landscape

According to YouNet ECI, total gross merchandise volume (GMV) across Shopee, TikTok Shop, Tiki and Lazada reached VNĐ458.2 trillion (US$17.6 billion) last year, marking a 26 per cent year-on-year gain.
TikTok Shop slightly outpaces Shopee during Lunar New Year shopping season

TikTok Shop slightly outpaces Shopee during Lunar New Year shopping season

Metric, an intelligent data integration and analytics platform, has just released online shopping indicators for the Tết (Lunar New Year) season, reporting impressive figures.
Vietnamese consumers prefer planned shopping during Tết season

Vietnamese consumers prefer planned shopping during Tết season

About 60 per cent of participants in a survey by Worldpanel by Numerator Vietnam said they would reduce expenses on non-essential products, reflecting a trend towards cautious and proactive consumption to balance the family budget.
Spring Fair 2026: the mountain-crossing journey of highland sellers

Spring Fair 2026: the mountain-crossing journey of highland sellers

The Pu Ta Leng Co-operative alone has directly sold around 140 tonnes of noodles, mainly through TikTok Shop.
E-commerce platforms urged to use automated filters to prevent spread of fakes

E-commerce platforms urged to use automated filters to prevent spread of fakes

Smuggling, trade fraud and counterfeit goods continued to grow more complex, larger in scale and wider in scope, particularly on e-commerce platforms and in cyberspace.
Digital promotions reshape Việt Nams e-commerce race

Digital promotions reshape Việt Nam’s e-commerce race

Vietnam E-commerce Association (Vecom) reported that about 70 per cent of Vietnamese consumers now shop online regularly, with annual growth of 22–27 per cent. This surge is expanding demand for essential goods alongside traditional best-sellers such as fashion, electronics and...